For many advertisers and directors, a trend has emerged in recent years that has seen more and more people choose to hire models. Models are used in a variety of capacities; starring in TV adverts, being extras, showing off a new line of clothing, helping out at a show and appearing on stage at gigs are just some of the areas that models are regularly hired to do. You can hire models through 

The modelling industry has experienced something of a boom as a result of this and more companies are using the models to help them. But the question is why? Why is it beneficial to hire models as opposed to hiring full-time members of staff? It is not cheap to hire models so many people believe that it is better to recruit staff on a part or full-time basis instead.

Here I will look at some of the existing advantages of hiring models and consider why many companies opt to do this over having full-time staff. One of the main reasons why people choose to hire models is that they offer exceptional flexibility. This flexibility occurs in a number of different levels.

Firstly using models is ideal if you only need their services on a completely irregular basis.  A medium-sized clothing company, for example, might want to hire models to show off a new line of clothing, while the larger ones are more likely to have their own models in-house.

Saying that, however, many big brands are still hiring model because it allows them to continue to change the face of their brand. By using the model as a shot-by-shoot, large companies can ensure that they get a new face to show off any new lines of clothing. Many companies choose to have one face to represent them, but others choose to mix things up to appeal to a wider audience.